Thought Leadership From Industry Peers

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Ayush Anand Associate Lead – Digital Marketing Ignitho Technologies

A Customer Data Platform (CDP) project is not simply a data aggregation and dashboarding program. It is also not a different kind of DMP where the only difference is that data is aggregated and anonymized instead of being segmented by customer.

In this blog, we will bring out some key characteristics of a CDP and will outline 3 best practices that will help you define and successfully implement a robust CDP for your enterprise.

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